Shell showcases the power of word-object association once again. The logo bridges age-old, earthy wisdom with what is contemporary, ever-changing and transient. Acronym albablue animal aries arrow ball banner basketball bird black brightblue bull c cannon castle checkerboard circle cross crown curl eagle elephant f face flag flame flyingblue football garland gradient h heart helmet horns horse house k9 key knight knot koneblue leaf letter ligament lines lion man monogram number olivedrab package pepsiblue pirate r ram rectangle red roverbeige rr s scorpion seahorse sharp shiny ship stars stork swallow sword tree triangle upsbrown vellips vikings washedoutred waves web2.0 wolf Shieldīenettongreen, black, red, yellow, animal, horse, shieldīlack, gold, red, vaillant, animal, horse, shieldīlack, gold, pepsiblue, silver, washedoutred, garland, shieldīeakorange, koneblue, sloggiblue, tomato, basketball, shieldīlack, silver, face, helmet, man, pirate, shield, swordīlack, koneblue, silver, animal, horse, shieldīeakorange, black, red, animal, horse, shieldĬrimson, lightsteelblue, yellow, animal, banner, bird, flame, shieldĪlmostred, crimson, luckybeige, sloggiblue, cannon, shieldĭarkgoldenrod, upsbrown, acronym, shield, shiny, web2. The symbol of the apple (with the tiny aforementioned twist) is a very sleek and literal visual cue for the word apple.
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